![]() ![]() The platform includes a proven online survey, a pre-defined battery of quality-specific questions, and an interactive web-based reporting portal. Our Quality Feedback System (QFS) and Quality Connection™ data mining and reporting portal, are designed specifically for automotive initial quality and durability tracking programs. Improving key product indicators through proprietary tracking programs is proven to translate to improved ranking in Ipsos Club benchmark studies. ![]() Ipsos is the leader in proprietary global quality tracking programs of major car manufacturers who are using our quality monitoring platforms to continuously track and monitor new vehicle quality and durability via proprietary or competitive club studies. Quality TrackersĮmpowering auto industry decisions through credible, meaningful, and easily accessible customer-based information. This allows for rigorous controls over accuracy and robustness of sample sizes, data collection consistency, and transparency of data processing and reporting methods. The key advantages of a club versus a syndicated benchmark study include reliability of name sourcing directly from participating manufacturers. Analysing New Car Buyer data is critical to understanding how customers’ expectations of product experience are set and with which vehicles your customers are comparing their new vehicle. They also cover a comprehensive view of customer satisfaction with current product attributes, driving habits, buyers’ profile, and brand and vehicle imagery – key indicators of loyalty and advocacy. NCBS programs cover key aspects of the buying process such as purchase funnel/considerations, reasons for buying, and drivers of rejection. It also reveals the impact of the customer’s experience with different brands on their purchasing decision and repurchase and recommendation intent. Our Latin America New Car Buyer studies provide the automotive industry with a deep understanding of customer behaviour and attitudes towards automotive brands after purchasing a new vehicle. Ipsos conducts New Buyer and Quality benchmark programs globally, providing continuous insights to the automotive industry. We’re also members of MERA (Mobile Enhancement Retailers Association) and the Capital Area Independent Business Alliance (CAIBA).Understanding how you perform against key competitors is crucial to developing market strategies, driving product improvements and designing better vehicles. If you’re ready to take your vehicle to the next level, we’re ready to help!īenchmark Auto Sound is fully insured for your safety, security, and peace of mind. We provide every customer with personalized mobile electronics, superior customer service, and truly great value on quality systems from car GPS to iPod integration. Our customers come from all around, including the towns of Litchfield, Jacksonville, Decatur, Beardstown, Petersburg, Mason City, Havana, Delavan, Taylorville, Mt. Serving customers throughout central Illinois, Benchmark Auto Sound is conveniently located in Springfield, IL. Call or e-mail the Benchmark Auto Sound professionals to learn more. When you want a mobile electronics shop that’s dedicated to bringing you the absolute best–in car electronics, in quality, and in service–you’ve come to the right place. We’ve also been featured in several articles in Mobile Electronics magazine and included in their Top 50 car audio shops list. We go out of our way to take the best care of our customers and their vehicles, but you don’t just have to take our word for it! Benchmark Auto Sound is the recipient of the prestigious Better Business Bureau Torch Award, presented to a business that exemplifies integrity, customer service, and a commitment to quality. That means we have three decades of experience and expertise, helping us ensure you get the very best installation workmanship, custom designs, and car audio video setups. Benchmark Auto Sound opened its doors in 1998, but owner Jeff West has been in the mobile electronics industry for nearly 30 years.
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